Recently we had a client, he offered consulting services for property investors and property management. Firstly we set up YouTube campaigns and the client was satisfied. Then he decided to try search campaigns. We have experience working with the real estate industry in Russia, Europe and the US and it’s a really hard thing […]
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The main goal was to get requests from parents who’re interested in finding a bilingual kindergarten for their children. Geographically it’s located on the South-West of Moscow in Russia. The main difficulty was that despite the large volume of statistics (about 40,000 clicks) in the campaigns, conversion tracking was not used. Therefore, we could […]
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You have faced all these intimidating terms and now you are sitting with your hands behind your head? Don’t panic. We’ll cope with that, as we have the case just for this situation. The prehistory This is a quite specific case, as a model of our client’s exact store is selling products at discounts […]
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Don’t beat a dead horse in advertising, learn from others or “The Garden Tractors Case” You have a profitable Shopping campaign, but feel that things can be much better than that. All you need is to find out potential issues and optimize your campaign. But it’s easier said than done… What to do now? “Lead […]
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With the modern world of advanced mobile technology, users become more and more picky. In attempts to satisfy their expectations and at the same time, be ahead to attract their attention, you don’t know what to do first. Don’t worry, just put aside your hurly-burly thoughts and adopt our cool experience. What this whole […]
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In addition to our previous article about the importance of changing and optimizing a website for better conversion rates and more sales, today we’ll talk about request forms. By the way, you can read the previous article about website speed for mobile devices here – http://blog.4995.agency/mobile-speed-optimization/ In digital marketing, the key actions on the website, […]
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Let’s start a series of articles about changes on the website and their importance for increasing conversions and sales. First article would be about increasing website speed for mobile devices, why it should be done and what you can get out of it. At the moment, more than 50% of all Internet traffic in the […]
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Now we’re working on an interesting project, it’s a website selling international driving licenses in the US, UK, and Australia. The main goal is to have a good ROI. Inputs: there was a running campaign on the account, but it provided very rare conversions at a high price. There were about 500 keys in broad […]
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Google Display Network is one of the greatest sources of traffic. It consists of a huge number of Google partners’ websites, where ads can be displayed. The total GDN coverage is more than 90% of Internet visitors daily. How can you use GDN: Audience doesn’t know about your product or your service (informing) You can […]
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Why isn’t it worthwhile to work with all possible semantics for each campaign (> 500-1000 words) and how is the Pareto principle applied here (20% of effort gives 80% of the result)? 2 years ago, we got a client’s account (He wanted to change the advertising agency). There were 55,000+ keywords on the account, 2000+ […]
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