Categories: Industry news, Stories Tags: , , , , , , , , ,

Importance of approving all the changes to track results

A client contacted us with a request to make campaigns for his company. He had a site with one product that could be bought in several options, but nothing complicated. We made campaigns according to our technique: Collected keywords and negative words Wrote the ads, made campaigns for EX, PH, and BR match types Checked […]

Read more
Categories: Lifehacks, Stories Tags: , , , , , , ,

PPC campaigns are not magic pills, or what sales depend on

Recently we had a client, he offered consulting services for property investors and property management. Firstly we set up YouTube campaigns and the client was satisfied. Then he decided to try search campaigns.   We have experience working with the real estate industry in Russia, Europe and the US and it’s a really hard thing […]

Read more
Categories: Industry news, Lifehacks, Recent projects Tags: , , , , ,

CPA 50$ in Google, Yandex and Facebook campaigns for Moscow bilingual kindergarten with cost of 1 500$ monthly

The main goal was to get requests from parents who’re interested in finding a bilingual kindergarten for their children. Geographically it’s located on the South-West of Moscow in Russia.   The main difficulty was that despite the large volume of statistics (about 40,000 clicks) in the campaigns, conversion tracking was not used. Therefore, we could […]

Read more