Google Display Network is one of the greatest sources of traffic. It consists of a huge number of Google partners’ websites, where ads can be displayed. The total GDN coverage is more than 90% of Internet visitors daily. How can you use GDN: Audience doesn’t know about your product or your service (informing) You can […]
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Why isn’t it worthwhile to work with all possible semantics for each campaign (> 500-1000 words) and how is the Pareto principle applied here (20% of effort gives 80% of the result)? 2 years ago, we got a client’s account (He wanted to change the advertising agency). There were 55,000+ keywords on the account, 2000+ […]
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