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Tag: SKAG

July 11, 2019July 18, 2019 Categories: Lifehacks, Stories, Tutoring Tags: ad groups, big campaign, clients, ENCORE, how to, keywords, large account, SKAG

Google AdWords’ Pareto Principle

Why isn’t it worthwhile to work with all possible semantics for each campaign (> 500-1000 words) and how is the Pareto principle applied here (20% of effort gives 80% of the result)? 2 years ago, we got a client’s account (He wanted to change the advertising agency). There were 55,000+ keywords on the account, 2000+ […]

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